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Results-oriented digital marketing and team manager with a proven track record of leading omnichannel strategies for global brands and growing agency business. Adept at managing client, partner, and internal teams, leveraging data-driven insights to deliver brand and revenue growth in B2B and D2C markets.  Currently completing a Master’s Degree in Global Marketing Management from Boston University.

BENJAMIN MEYERS

Digital Marketing 

+ Business Development

  • LinkedIn

RECENT WORK

Recent Work
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IDENTIFYING
AN ORIGINAL

Created a co-branded video series exploring the value of original design with furniture authenticator and retailer, Rarify. Included in-person interviews and product videography for use on social media and web platforms.

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2024 DIGITAL TREND REPORT

Developed an independent trend report on digital marketing, social media, technology, AI applications, data and privacy for 2024 based on conducted market research surveys, key takeaways from conferences, and data analytics of 2023 digital marketing initiatives.

#HELLERONWHEELS

Developed a branded omni-channel marketing campaign as a part of a legacy design brand's relaunch centered on the activation of a branded company Volkswagen bus. Included regional activations, digital content, organic & paid social media, and influencer marketing.

AGENCY REBRAND

Led a creative rebrand and digital transformation of the bde agency to modernize a 25-year-old boutique communications and PR firm in New York City. Included creative rebrand, expansion of offered services, and onboarding of new digital marketing tools and platforms including AI.

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Experience

EXPERIENCE

2023-2024

Director, Digital Marketing

& Business Development

2021-2023

Associate Director, Digital

2019-2021

Senior Manager, Digital

bde&co.

  • Lead development of omnichannel digital marketing strategy for 15+ clients, leveraging organic & paid social media, email and influencer marketing, digital advertising, and web/SEO/SEM to build data-driven marketing campaigns for global lifestyle, design, and events brands.
     

  • Managed and trained a team of social media managers, digital content creators, and freelancers, growing the department from 2 to 5 during tenure.
     

  • Managed client relationships across digital marketing channels and acted as the company liaison to technology and agency partners including SEM, Meta Marketing, social media platforms, Adobe, and ecommerce partners to guide digital solutions for clients.
     

  • Acted as the new business lead, identifying and generating new growth opportunities. Wrote and negotiated RFPs, presentations, and proposals, securing new clients and driving agency revenue growth.
     

  • Lead the digital transformation of the agency through the expansion of digital services and introduction of new technology solutions including AI platforms, resulting in new business opportunities and additional revenue streams.
     

  • Analyzed marketing KPIs and digital trends to delivered targeted messaging and optimized customer experiences, driving engagement and revenue in B2B, B2B2C, and D2C markets. Reported on the impact of these campaigns and deliver monthly strategic findings, key insights, and strategy recommendations to client senior management.

2018-2019

Social Media Manager

Sandow Media, Interior Design Magazine

  • Oversaw organic and paid social media strategy and execution for multiple SANDOW brands and publications with a global digital audience of more than eight million. 

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  • Managed digital strategy for five brands across multiple platforms simultaneously

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  • Worked directly with the CEO and president to secure and launch digital platforms for new brands and partnerships.

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  • Managed an annual social media advertising budget of $75,000.

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  • Achieved 100% growth of Interior Design’s social media channels in 12 months.

2014-2018

Digital Editor

Web Editor

Intern

Bonnier Corporation

  • Developed and executed digital strategy for Bonnier Corporation sailing group publications, includes Sailing World and Cruising World magazines, and the National Offshore One-Design (NOOD) Regatta series.

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  • Researched, developed, and implemented cross-brand, multimedia, digital strategy for web and social media channels.

  • Monitored and researched key analytics to generate content responsive to digital trends.

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  • Collaborated with sales and marketing teams to build sponsored content and web channels that targeted specific client objectives; Developed a marketing campaign for North Technology Group which directly resulted in increased sales.

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  • Optimized content for web search using SEO best practices, increasing visibility in niche market queries.

Resume
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